![]() Overall, the YouTube algorithm needs to be able to make a fairly quick determination of what your video is about and to be able to verify that, and that users themselves feel your content doesn’t misrepresent itself. YouTube needs to determine that your title is not DECEPTIVE, not Clickbait. Matching the tags to these other factors can help as a manual check and balance for the relevancy of a video, but should be considered a lower-ranking factor than the title, content/captions, description, and overall video performance relative to the other results. Most YouTubers spend too much emphasis on TAGS in their video metadata instead of KEYWORDS in their video title, description, and the content itself. Of these two factors, RELEVANCY takes the highest priority and there are several factors YouTube uses to determine the relevancy of a video for a search query. The Key to RANKING in YouTube Search is Relevancy and Recency. The Search Ranking for a Recent Video of Mine With regard to YouTube, this would mean optimizing your videos in such a way that allows them to rank and compete in Google and YouTube’s search results pages (SERPs).īelow you can see how for the search phrase “how to niche down” I ranked 3rd for a recent video of mine, and this is in an incognito tab, meaning it was not influenced by my account history. Search Engine Optimization is exactly what it sounds like, optimizing your content to rank in search for relevant search terms and phrases. There are also many niches and genres within YouTube in entertainment categories that would still benefit from Search Engine Optimization, but beyond that, just properly optimizing content to be identified correctly.Ĭreators resent search traffic because they view it as a lesser opportunity and the content strategy as less interesting or attractive and would prefer to go viral through recommendations. The irony is that one could make a living and grow very steadily and consistently through search content without ever going viral or relying on timing trends. These niches focus on a younger and more broad audience. The views from search also don’t cater to the content they want to make in niches like Gaming, Vlogging, and Challenges. They see little value in search since it is less than 10% of all YouTube traffic. They also prefer to focus on being recommended by the YouTube Algorithm to the homepage and suggested videos feed. These creators are focused on trends and viral content. YouTube search would seem to hold very little value for those who want to make a name for themselves. Here is the question I prefer to ask: “Does this have any value to the viewer?” ![]() The conversation around YouTube SEO when it comes to content creators really focuses on one thing and one thing only: “Will this help me get more views on YouTube?” That is the position and lens through which most creators view any YouTube tools, features, or YouTube Advice. YOUTUBE CREATORS RESIST AND RESENT SEO AND SEARCH So does optimizing content for YouTube search matter in 2022? The answer of course is a YES. YouTube is undeniable, for many people, a search engine. Yet every day the average person uses YouTube as a search engine to find answers to their questions or to look up product reviews. But when the average person or even the average content creator, thinks about YouTube, Search is not the first thing that comes to mind. It provides you with an easy and hassle-free way to create tags that are designed to improve your video's visibility and search ranking.YouTube is the second-largest search engine in the world, and its parent company Google is the largest search engine in the world. Overall, the "YouTube Tag Generator" tool is a powerful utility for anyone who wants to optimize their YouTube video's tags quickly. With this tool, you can create tags that are optimized for search engines and designed to improve your video's performance. The "YouTube Tag Generator" tool is particularly useful for content creators who want to improve their video's visibility and search ranking on YouTube. The tool takes into account the latest SEO practices and ensures that your tags are designed to improve your video's search ranking. You can enter your video's topic, keywords, and other relevant information into the tool, and it will generate a list of optimized tags for your video. Using the "YouTube Tag Generator" tool is simple and easy. With this tool, you can create tags that are designed to improve your video's search ranking and visibility on YouTube. The "YouTube Tag Generator" tool by Nix SEO Tools is a powerful utility that allows you to generate optimized tags for your YouTube videos quickly.
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